Wedding Videographer vs Wedding Content Creator: Main Differences and Which One to Hire

So, you want every magical moment from your wedding day documented—but you’re stuck wondering: do I hire a wedding videographer or a wedding content creator?

Totally fair question (especially with all the behind-the-scenes Reels and TikToks floating around lately). There’s been a huge rise in wedding content creators, and while it’s exciting, it can also be a little confusing figuring out who does what—and which one is actually right for you.

Here’s the truth: both a wedding videographer and a wedding content creator bring something totally different to the table. One gives you cinematic, professionally edited footage you’ll watch every anniversary. The other gives you real-time, unfiltered snapshots of your day to post and relive immediately.

Let’s break it all down so you can make the call that feels right for your vibe, your priorities, and your wedding day vision.

Wedding Videographers vs Wedding Content Creators: The Differences:

As an Arizona wedding videographer, I get this question all the time: “Do I really need a videographer and a content creator?” And hey, I get it—weddings can be pricey, and it’s easy to feel like you have to pick one or the other.

Some couples are trying to save a little room in the budget. Others aren’t totally sure what the difference even is (no shame—there’s a lot of new wedding roles popping up these days). But here’s the thing: videographers and content creators do very different things—and honestly, hiring both can be the dream team setup for your day.

Before you make the call, let’s break down what each one actually does, what you’ll get from each of them, and how to decide what makes the most sense for your vision.

Wedding Content Creators: 

• Focus on behind-the-scenes, social media–ready content

• Use iPhones/smartphones to record short-form video and photo snippets

• Provide a fast turnaround (often within 24-48 hours)

• Great for TikTok/Instagram Reels, getting ready moments, trends, and bridal party energy

As an Arizona wedding videographer, I am LOVING the trend of wedding content creators. I personally think it’s a super fun way to capture those behind-the-scenes moments and get adorable social media content from your big day! 

I had the opportunity to work with Aimee from Socially Mee, a wedding content creator, at a gorgeous styled shoot recently, and wanted to share some of her content here so you can really see the differences.

Wedding Videographers: 

• Focus on storytelling and emotion from your big day

• Capture high-quality cinematic footage (audio + video)

• Think in long-term heirloom value

• Typically deliver a highlight film + full ceremony/speeches

• Give you horizontal footage - perfect for watching on your tv

The biggest thing that sets a wedding videographer apart from a wedding content creator is that your wedding video is meant to tell the full story of the day. We capture the raw, emotional, authentic moments throughout your day to then turn into a timeless, high-quality film that you can watch forever. 

Hiring Both a Wedding Videographer and Wedding Content Creator: 

As you can probably tell by now, a wedding videographer and a wedding content creator are not interchangeable. They each bring something totally different to the table—and honestly, when you have both? That’s when the magic really happens. You’re getting two completely different kinds of footage, captured in different ways, for different reasons. And yes... it’s just as dreamy as it sounds.

With a wedding content creator, you’ll have iPhone clips and BTS moments in your hands before the cake’s even cut. With your wedding videographer (hi, it’s me!), you’ll get a cinematic, emotion-filled film that tells the full story of your day—something you’ll still be watching on anniversaries for decades. And when we’re both there, we’re not competing—we’re collaborating. Think creative energy, fresh ideas, and fun shots you wouldn’t get otherwise.

This styled shoot was such a great example of that teamwork in action. I had the chance to work alongside an amazing content creator, and we brought such a cool balance to the day.

And of course, a huge shoutout to the rest of the vendor team who brought this vision to life:

Content Creator: Socially Mee 

Hosts: Layke Events and Bianka Whiting Photography 

Venue: Monroe Street Abbey 

Planning + Design: Layke Events 

Photography: Bianka Whiting Photography and Paige Louise Media 

Rentals: Hazel Grove Rentals and Bright

Floral Design: For the Feeling 

Signage + Stationary: Made by Madi Design Co 

Catering: At Lasta Catering 

Wedding Dress: Wedding Belles 

Groom’s Suit: Celebrity Tux and Tails 

Hair Stylist: Carly Calder Beauty 

MUA: Daniela Artistry 

Emily Faye Films | Arizona Wedding Videographer

I hope this blog post shows the differences that you’ll get in your deliverables when working with a wedding videographer vs a wedding content creator, and shows how beneficial it can be to have both there capturing your big day! At the end of the day, having more tangible moments and memories to look back on, the better. 

To hire me as your wedding videographer to create a full wedding film how it felt, click here to inquire. I can’t wait to capture your Arizona wedding day!